Gentle Habits® is the overarching brand that encompasses This is Incense as well as many other exciting, thought-provoking (and incredibly smelling) ritual tools.  Gentle Habits was founded to help people find moments of stillness, joy, movement, love, motivation and self-reflection. Founder Sophie believes that, rather than give you advice, you have the answers within and she has created tools to prompt you to explore your daily rituals and center.

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