Our Story


We believe in holistic wellness as a means of radical self-care; we're passionate about cultivating a community and creating experiences that make us feel radiant inside and out.

For us, radiant beauty and wellness are not commodities and everyone is deserving of uncovering their glow and finding their freedom.We're committed to building community where we can be both soft and intense, traditional and rebellious and where we can be the most beautifully imperfect version of ourselves and do so unapologetically. We believe that self-care is not only necessary, but essential for women to thrive and live into the future being female.

We think that the products and foods we put into our bodies should be like our friends -- non-toxic, so our partners are women we build relationships with and women we trust, making products we believe in so you don't have to do the dirty work and you can leave that to us.We believe that freedom to be who we are is our right and that pursuit of health, happiness and wholeness begins by taking care of ourselves first.


"Caring for myself is not self-indulgence, it's self-preservation and that is an act of political warfare." Audre Lorde

Morrisa Jenkins

Founder & Owner

FREEDOM IS  Authencity


Gaining a deeper understanding of myself, my why, and learning to LOVE THAT woman without conditions.

Morrisa’s Favorites

BOTNIA | clarity oil


SISTERS BODY | gentle body wash


FREEDOM APOTHECARY | rose face oil