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Beauty Wellness lifestyle products + community for people who have skin

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create your own

blend bar

Meet us at our blend bar for a one-of-a kind experience with plant and botanical magic.

We'll help guide you to create a just-for-you (or a friend) bath tea, facial steam, body oil, face mask from our selection of soothing salts, clays, herbs, botanicals, and oils. Available in-store and online

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FREEDOM APOTHECARY | beard oil

$25.00

FREEDOM APOTHECARY | rose face oil

$35.00

WOMEN-OWNED

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BIPOC

CLEAN BEAUTY

our story

Black woman owned + led and we're here to foster, dynamic, brave, and inclusive healing spaces.

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Now, self-care is more necessary than ever before. Whether you know someone who needs this gentle reminder or you’re shopping for your bestie who has a strong wellness routine already, you can’t go wrong with this

Support your favorite Black-owned businesses this holiday season with an assortment of beauty, fashion, and lifestyle finds.

To raise awareness of Small Business Saturday, TODAY filled My TODAY Plaza with owners of small businesses visiting virtually from around the country, including Freedom Apothecary in Philadelphia.

Philly's Freedom Apothecary is dedicated to skincare line from women-owned companies

Freedom Apothecary, a holistic beauty and wellness shop in Northern Liberties, wants to help you live your most radiant life.

Through Freedom Apothecary, Morrisa Jenkins created a beauty and wellness refuge for Black women in New Orleans